Friday Food Interview: Meredith Niles

Friday, October 31, 2008

Today, The Reluctant Eater is honored to talk with Meredith Niles (who just returned from a conference regarding green farming in Mozambique!). She is the Coordinator of the Cool Foods Campaign, a non-profit organization which challenges harmful food production technologies and promotes organic and other sustainable alternatives. Meredith writes extensively about agriculture, food, and climate change in a weekly guest column for Grist Environmental News and has contributed to National Public Radio, Environmental News Network and Political Affairs, among other outlets. Previously she worked for the U.S. State Department in International HIV/AIDS assistance and taught outdoor and environmental education.



TRE: Hi Meredith, what is your current relationship with food?

MN: I’d say my current relationship with food can be equated to that of a slightly overachieving mother.  Nurturing and comforting overall, but perhaps a bit critical and always pushing for improvement, in hopes to achieve the best result. 


TRE: What makes you "always pushing for improvement"?

MN: Because our food system has many opportunities for improvement and all people have the right to fair and real food.  Our current food system is rife with externalities that are imbedded within our environment, our health and nutrition and social inequalities.  I am hoping to educate people about some of these issues and decrease or eliminate many of the problems.


TRE: What are some of the biggest problems right now?

MN: Our food system is failing in many respects often driven by subsidies and corporate control.  But overwhelmingly, as our food has been de-localized it has resulted in fewer people knowing or understanding where their food comes from, increased environmental pollution, and a real challenge for food safety regulation.

In the United States one of our greatest failures has been our agricultural subsidy program, initially designed to help small farmers.  Today, we subsidize the production of major conventional crops, many genetically modified, including corn and soy that are among the most damaging for both the environment and our health.  They are the biggest consumers of synthetic fertilizers and pesticides and the crops most often fed to livestock or turned into by-products for heavily processed packaged foods.  So rather than giving support to small scale family farmers producing real whole fruits, vegetables, and pastured animal products, we are giving money for the vast production of corporate industrial agriculture.  It is this very type of production that contributes approximately 20-25% of all greenhouse gas emissions.


TRE: Let's say that the movement against corporate industrial agriculture explodes, and all of the sudden millions of people won't buy their products. Where will all these people get their food from? Do we have enough small farms to be able to support an increasing demand?

One of the biggest myths in our food system is that we don’t have enough food to go around, and thus have to produce more.  In fact, in the United States there are more than 3,500 calories available for each person.  Globally, the figure is above 2,700 calories- more than the average person needs each day.  So first, I think we need to understand that we are already producing a lot of food.  In fact, it’s estimated that almost 15% of our waste is from food- so we have a lot of resources that we aren’t even using.

In reality, I don’t think that millions of people are going to wake up one day and vow off corporate food, but rather, I think that we will see a continuation of what is already happening- millions of people throughout the United States and the world who are choosing a new way of eating.  Farm to school programs, urban gardens, CSAs and farmers markets are all a testament to the rise of a movement that is taking over a huge part of America.  At the same time, we are seeing a growth in small farms again in the United States as well as a very strong interest from young people to get into farming.  Women farmers are increasing significantly as are young farmers.  And I also think its important to not forget the ability of small home gardens to provide a large portion of our food.  

One of the greatest examples of this success can be found in Cuba.  After the embargoes, Cuba was not able to purchase fertilizers and import a lot of food.  As a result, and quite quickly, they transformed their agricultural system into a highly efficient, organic system.  Cuba became food sovereign and was able to utilize urban centers and people’s own backyards to increase its food supply.


TRE: Actually, when I read The Omnivore's Dilemma, a part of me wanted to become a farmer - something I had never considered before. What are some of the biggest challenges in getting people to pay attention to what they eat?

MN: Well I think the reality of many people’s lifestyles often prevents them from thinking much about where their food comes from, or what some of the issues may be associated with their food.  A lot of our foods are designed for convenience now, and in this processing step, are less recognizable as food.  All of the packaging and processing and additives that we are adding to “fast food” or “convenience food” are not only questionable for our health but also for the health of the earth.  But, I certainly understand that people feel challenged to try to prepare meals or eat healthy when they are very busy.  I struggle with this myself sometimes.

Sometimes it is also hard to encourage people to change their eating habits based on environmental issues.  Many people struggle just to put food on the table and in our increasing economic woes, this will only become more true.  But, in reality, many of the things that are better for the environment are actually better for people’s wallets as well- like buying in bulk or buying unpackaged foods.

One of the places that people always seem to pay attention to their food though is when it comes to the health and safety of the foods they are eating.  No one wants to eat anything that has been tainted with harmful chemicals or pathogens.  The salmonella scare of the summer was certainly a testament to the way that people will change their purchasing habits if they believe that something is unhealthy.  But, perhaps people do not realize that the types of foods which are healthiest for us- animals raised in humane conditions, organic produce and local foods are also those which are best for the environment.


TRE: It's always inspiring to see people turn their passion for food into a career. Tell us about what you do for work.

MN: I work at the Center for Food Safety, a non profit organization that works to protect the environment and our health by promoting sustainable agriculture and working to change industrial agriculture.  We work on many different issues including GMOs, the organic standards, irradiation, aquaculture, climate change, and chemicals/hormones in food.  A lot of our work is focused on policy, legislation and education and the organization has more than 67,000 supporters.

I have the privilege of running a campaign that we just started this year called the Cool Foods Campaign.  It’s a public advocacy education campaign designed to teach people about the impact that their food and our food system has on global warming and to help people make and find foods that are better for the earth.  We are advocating for organic, local, whole and unprocessed foods as well as decreased consumption of conventional meat and dairy products.  The campaign comes at a very crucial moment, since it is estimated that about 25% of our greenhouse gas emissions are from the food system.  Considering that everyone eats, we have the opportunity to help fight global warming every single day just by changing a few things in our diet.  I feel very lucky to have the opportunity to work on such an exciting campaign and to be able to work on something I am so passionate about- I think its quite rare.


TRE: How did you end up working at the Center for Food Safety?

MN: Actually I think that my job here has been more than a dozen years in the making.  My interest in food issues and the environment began when I was a teenager and decided to give up meat for environmental reasons.  I was always into outdoor activities and the environment as well as cooking and food.  But, it wasn’t until I was in my last year of college and took a course called “Food Politics” that I realized that my environmental and food passions could come together.  I worked as an outdoor and environmental education teach for awhile and also traveled and lived abroad, spending some time on farms in New Zealand.  When I was ready to move back to Washington, CFS just seemed like the perfect place for me.


TRE: Okay, this is probably an impossible question, but I must ask it. How do you measure the success of the Cool Foods Campaign? And a problem I deal with myself is that it's so much easier to reach the people who are already educated about food. How do you go about reaching those who aren't?

MN: This is, of course, a crucial question and a very important one.  We struggled with this question as we were developing the program which is why we came up with the Cool Foods Pledge- a non binding pledge that gives people, businesses, schools and other organizations the opportunity to commit to changing the way they eat.  The pledge has 6 statements and it has been helpful for us to sign on a variety of people and organizations.  This is one tangible way to see how we are reaching people, but we also utilize mass media to try to reach broader audiences.  

It is always challenging trying not to “preach to the converted”.  One of the ways that we have been most successful with this has been some of the media that we have been able to work with.  While it may seem common place to discuss food and environment issues in say, Environment Magazine, we have aimed to go further.  The Campaign has been featured in much more mainstream publications including Oprah Magazine, Food and Wine, Martha Stewart Radio and Today’s Dietician.  I think that it goes to show that the average person really does care about these issues and they are eager to read about what they can do.


TRE: Thank you so much for your time Meredith. Any last words of wisdom or advice?

MN: Yes- I just want to say that we should never underestimate the power of just one person and their food choices.  You know, I tell people now that eating is a political act, which may sound strange but truly it is.  When we purchase our food we are participating in a system and voting to show the type of food system that we want.  So as we think about our upcoming election certainly it’s important to vote, but I hope people also remember that we make many political decisions everyday, including with our food choices.

I’d also encourage everyone to check out the Center for Food Safety at www.centerforfoodsafety.org and also the Cool Foods Campaign at www.coolfoodscampaign.org and to sign our Cool Foods pledge!

Thanks for having me Ryan- it was a pleasure to contribute to The Reluctant Eater.

Naturally Boulder Days: PitchSlam Recap

If you couldn't make it to the PitchSlam at Naturally Boulder Days, fear not! I furiously tried to write down as much as I could, and below is my summary. It all happened so quickly, an it is entirely possible that I misspelled names of people and companies. Let me know if any corrections are needed. Also, please note that for most products, I wasn't able to jot down "organic" "local" "gluten free" "chemical free" etc...but for the most part it's safe to assume that these products are all made responsibly.

Each presenter got 60 seconds to describe their company to the panel of four judges. After the pitch, the judges gave their thoughts and advice for about a minute, and then gave either a thumbs up, neutral, or thumbs down rating. Pitches listed in order of appearance. Enjoy!

Product: Cookie dough
Catch phrase: "When you buy 3, we plant a tree"
Moderators comments: "Looking at his package, what would you tell him?" (crowd cannot control our laughter)
Judges advice: package needs to be able to identify the brand from 15 feet away
Final Score: 2 up, 2 neutral

Will's Organic - Tom Kellogg

Product: herb garlic dressing mix. Dry mix, just add olive oil, vinegar, water. 
Judges advice: it's hard to get your product into supermarkets with only 1 product...develop a few more dressings, and you'll get a better response
Final Score: 3 down, 1 neutral

Product: sunscreen soap "sunscreen simplified", nothing else like it, spf 10 - $7.99
Judges advice: potential perception issue...people think soap takes things off, but this leaves sunscreen on (pitcher reminds us that most soaps actually leave a residue)
Final Score: 2 up, 2 neutral

Oogave - Stephen Anson

Product: soda, no HFCS, sweetened with agave nectar
Notes: Natural soda market frowing, 35% in 2008. (Side note: Stephen could have a good career as that guy who does the promo voiceovers for all hollywood movies)
His quotes: 5280 magazine said he could be the "the next Izze",  "I've made every rookie mistake in the book"
Judges advice: "you'll fit in perfectly, you're pushy". Issue with using agave as a sweetener, people aren't used to that in a soda. It is unique, distribution is tough. Brand has legs, and could go other places.
Final Score: 4 up

Goodebar - Chuck & Tori Roosevelt

Product: "power twinkie" or "snack cake", organic, gluten free, egg free, wheat free,
moist, unlike other bars
Judges Advice: 95% organic....go all the way? You get built in marketing with a gluten free product, new packaging needed. Be worried about competition down the road. Bars are REALLY competitive. Maybe package like a twinkie to differentiate yourself from being just another bar?
Final Score: 1 up, 2 down, 1 neutral

Overseas Connection - Steven Karowe

Product: fair trade african market basket
Judges advice: love it, make sure product you are selling is what people want (I'm not going shopping with that bag...not right size). Love product, love story - think about channels of distribution...grocery stores might not have space, and it's $29.99...more than people often spend there
Final Score: 2 up, 2 neutral

Boulder Soupworks - Joseph Carroll

Product: Organic, fresh, gluten free soup sold in clear, see-through reusable containers to be sold in supermarkets.
Quote: "Bring back the truth in soup"
Judges advice: Like the idea and look, and you'll have to put in in the prepared food case or dairy case (which is most expensive), be in the food service area instead - airports, bagel shops. Product is "on trend" but huge distribution challenges.
Final Score: 3 up, 1 neutral

Anilla - Hank Lourie

Product: over 100 natural, personal care products, anti aging, acne, etc
Quote: "merging health care & beauty care"
Judges advice: how do you get your message out? Sounds like you are selling a category, not a brand
Final Score: 1 down, 3 neutrals

Product: cocoa with lots of fancy ingredients, even mushrooms! $10.99 for 12 oz.
Quote: "we put the mojo back in the cocoa"
Notes: 2 million hits per month on their website?!?
Judges advice: narrow down the message, love the packaging (it's rice paper)
Final Score: 3 up, 1 neutral

Product: the "un-tv dinner", just grab it and a few items from produce (I think?), take it home, and encourage your children to help and be educated in the process.
Judges advice: Love it, significant need for this, can't quite envision the product. Loved the story, what is product? It will work if you're willing to stick with it.
Final Score: 4 up

Hope Foods - Kristen Carmen

Product: gluten free pizza and pasta in the frozen foods section made by celiac chefs.
Judges advice: Name might not be right...I want delicious, not "hope" (name represents giving hope to celiacs). I need more information, what are products (she almost ran out of time before getting to the product descriptions).
Final Score: 2 up, 2 neutral

Nusa Yogurt

Product: local, all natural, hand crafted, gourmet australian yogurt in clear packaging
Judges Advice: concept is great if it can emulate rise of greek style yogurt, if you can make people buy it, it can work.
Final Score: 3 up, 1 down

Product: delivery service of prepared organic foods, "heat, eat and enjoy". She does a 15 minute consultation with you in the beginning, and from that point on she makes the meals for you, without having to choose or make specific orders. Serving boulder & metro denver
Judges advice: It's great, assuming the price point works. Healthy convenience, logistically it's daunting to scale this service, to make this work will be really hard, but what you're doing is right
Final Score: 1 up, 1 down, 2 neutral

Simply Boulder culinary sauces - Seth Mandelsohn

Product: agave sweetened cooking sauces
My notes: he sells these at the Boulder Farmers Market, and they are awesome.
Judges advice: healthy convenience. Great "tweener" category.
Final Score: 2 up, 2 neutral

Crystal River Organics - Doug

Product: nude food bars, mostly raw, gluten, soy free, nutrient dense, twice size of larabar or clif bar. They have been used for meal replacement in a weight loss program
Judges advice: bar category is tough, have you done trademark work? "I don't understand product". Moderator questions his claim that there aren't already existing savory nutrition bars?
Final Score: 2 up, 2 neutral

100 Mile Burger - Ira Leavetag

Product: fast food restaurants (burgers, hot dogs, fries, etc) will all local ingredients
Judges advice: love the local idea, but it is a retail concept, but it will fail or succeed on location and execution. Love the idea, it's all about execution, price point, taste and service. Work on the name! (100 mile burger)
Final score: 3 up, 1 neutral

Laisha - Sharon

Product: some sort of lotion, cream to support good breast health.
Quote: for "moist perkier breasts"??!? (no, I did not make that up)
Judges Advice: very interesting, good target for the internet? (discrete purchases)
Final score: 2 up, 2 neutral

Adava Foods - Julia

Product: gluten free snacks and baking mixes
Judges advice: growing sector, lots of demand, about whether you have a good product, brand building. Don't sell the category, sell the brand.
Final Score: 2 up, 2 neutral

NA Plus Ultra Foods - Nelson

Product: heirloom, artisan salts
My notes: Nelson never even said what his product was till after the pitch was over!
Judges advice: gap in that people don't understand nuances between regional salts, consumer education problem
Final Score: 1 up, 2 down, 1 neutral

Lila Films Inc - Deborah Fryer

Product: A documentary on Parkinsons, that it is often caused by environmental pollutants.
Judges advice: Great idea, connect products, information and education, get financing through partnerships of likeminded people
Final Score: 4 up

Product: none technically, it's an online shop that sells natural products to a national and international audience. Pet care, household, baby care, nutrition, etc... "just in time" inventory
Judges advice: buy stuff over the internet is a proven market, but can you target the whole world as your market?
Final Score: 1 down, 3 neutral

Gourmet PB&J - Steve

Product: the name says it all, a gourmet peanut butter and jelly sandwich shop with total ingredient transparency
Judges advice: "so wacky I kinda like it, doesn't make sense, but somehow it does, I like it but I'm not sure why"
Final Score: 4 up

Spice - Justin


Product: organic roasted nuts, selling directly to coffee shops as a point of purchase snack
Judges advice: taste great, like the name, design...you need a good package and a good price point, you need it in airports and Starbucks, etc
Final Score: 4 up

Bali Malas - Karen

Product: necklace prayer beads hand made in Bali
Slogan: "wear peace"
Note: nametags for the conference were attached to these necklaces, so most attendees wore them for the entire day
Judges advice: like product, story & vibe
Final Score: 4 up

Dog Popcorn

Product: natural popcorn in malls and high traffic areas like stadiums & arenas. Product produced locally everywhere.
Judges advice: like the product, people want simplicity...
Final Score: 3 up, 1 neutral

And the winner is:


Stay tuned for more in depth analysis.

Renegade Lunch Lady Ann Cooper Promotes Lunchroom Revolution

Thursday, October 30, 2008

This morning's 8 am presentation at Naturally Boulder Days was led by Chef Ann Cooper (her website: Lunch Lessons), who, despite her busy schedule as a chef, director of nutritional services, and consultant was able to fit in a morning full of compelling statistics, inspirational stories of improving school lunches, and a short question and answer session.


Fresh from completing a feasibility study for the Boulder School District (she primarily works in New York, and Berkley, CA), she did a great job of motivating and educating about the dire need to completely overhaul the food service in our nations schools, as well as the implicit eating habits taught to our children (well, not mine...I don't have any).

The stats hit me hardest. Here is a sampling:
  • Phillip Morris receives 10 cents of every dollar spent in grocery stores, yet farmers receive only 9 cents.
  • As much as 70% of the antibiotics consumed in this country are ingested in the meat we eat.
  • Less than 200 years ago, 95% of Americans farmed. Now less than 2% do.
  • We have 2.1 million prisoners, and 1.9 million farmers.
  • For every $1 of advertising for healthy food products, $500 is spent on junk food

The most memorable quote:
Chocolate milk is soda in drag!
Missed the talk? You can watch a similar (but abbreviated) talk she gave in December 2007, courtesy of TED. (Either she was a little frantic given the 20 minute time constraint, or she's been successfully coaches since then, but this morning's presentation was less frantic and more sincere).


"Emerging trends" breakout session at Naturally Boulder Days

This post brought to you by me, The Reluctant Eater, coming from inside the Julian Hotel & Spa in downtown Boulder, host of Naturally Boulder Days 2008. The first of two breakout sessions has just concluded. Although I begrudgingly passed up both The Climate for Innovation - What is it about Boulder? and The Perfect Consumer Storm - What do we know about the market today? I learned a great deal in Cutting Edge Trends - What's hot and why? Did we see it coming?


Moderated by Doug Radi of Rudi's Organic Bakery, the "panel" (each speaker essentially spoke for 20 minutes, followed by questioning all three for 15 minutes) was made up of:

Blake spoke mostly about marketing and branding, but I would rather call out the part that is most relevant to this blog. Trends. He briefly mentioned a few hot subjects including:
  • Locavore
  • Sustainability
  • Carbon Foodprint
  • Food Labeling

Steve spoke almost exclusively about his company Eco-Products, which was disappointing, given the topic of this breakout session. The trends he mentioned were all product related, so I'll skip that.

Finally Etai stepped up to the mic, and actually talked about trends! The recent trends that lead to their current success were:
  • A Local food economy
  • All Natural
  • Healthy
  • Artisan
  • Fresh
  • A Progressive work environment
As for emerging trends, he mentioned both granola (which is growing 40% year over year), and gluten free (which is currently a $5 billion dollar market with no clear leader).

Now, if you'll excuse me, I have some tasty samples to eat (currently munching on jerky from Colorado's Best Beef)!

Overheard during Naturally Boulder Days

  • More people are sick during the holidays because of stress and poor eating habits
  • There has been recent media coverage of growing meat in a lab
  • According to one rancher, cows don't have a problem digesting grain. ?!?
Most referenced local supermarket: Sunflower. 

Naturally Boulder Days: Biodiesel Bus Tour Overview

Wednesday, October 29, 2008

I just got back from the opening event of Naturally Boulder Days 2008, the Biodiesel Bus Tour. For now, I will give you a quick overview of our three stops, but look forward to more detailed posts in the future.

Stop #1: Bud Peterson's Xcel Smart Grid Home

While admittedly, this has nothing to do with food, I can say that I have seen the future of energy consumption. Basically, everything in the house is hooked up in such a way that power consumption can be monitored through a simple web interface. Want to know what items are consuming the most power? Want to control your thermostat from anywhere in the world? How about sell power back to the grid? You can do all of those things, and more. Pretty neat.

Parked out front? A gas/electric SUV that gets ~100 mpg in the city, 54 overall. Crazy right? The gas motor doesn't kick in until ~30 mph. Average cost is 4 cents per mile, vs. 25 cents for it's gasoline powered equivalent.

Stop #2: Udi's Bakery

Udi's is the premier artisan breadmaker in the Boulder / Denver area, producing around ~6000 loaves of bread per day, all custom ordered. Primarily, these are sold to farmers markets and local restaurants (none of their bread is shipped outside the Boulder / Denver area).

We were allowed to don lab coats and hair nets to tour the inside. The whole concept of starters is new to me, but apparently it's the base that will be mixed with the dough. The acidity, texture, and crust are all affected by the starter, which is left out to ferment and develop into a leavener. Below is a video of me touching a few of the "starters" they had laid out.



No, these will not be made into bread - just samples for us to play with! On the way out, we all received loaves of bread (not to mention the FANTASTIC box lunches, from Udi's catering biz, we hate beforehand)! I wrote down a ton of other interesting facts about the company, which I will turn into a more detailed post in a few days. 

Stop #3: Seth Ellis Chocolatier

Let me just come right out and say it - high end chocolates are not my bag baby (I'm a cookie/brownie guy). However, the Seth Ellis Raspberry Truffle? WOW. I'm a believer.

By the way, their products are all organic and they do lots of private label orders (you know, in case you want to impress hundreds of guests with your own custom chocolate bars).

Stay tuned - more to come from Naturally Boulder Days 2008!

How to Give up Dessert: Feeling Satisfied Without Sweets after Meals

Tuesday, October 28, 2008

Prepare for the shortest how-to advice ever. How can you stop that feeling of needing sweets after a meal to feel fully satisfied? Follow these simple steps:

  1. Eat Real Food
There isn't any other secret. No joke.

Before I started eating local, organic, real food, I never felt satisfied after a meal without dessert. In fact, the guy behind the counter at Dunkin Donuts began to recognize me as "that guy who comes in around 7 and orders a Glazed Stick (or Cruller as it's called in some regions) with no bag". I'd eat it on the way home, and feel satisfied.

Since changing what I eat (no more processed, boxed foods), I've slowly (and unintentionally) weaned myself from this need. I say unintentionally because frankly, dessert is awesome. Who wants to give that up? Unless you have serious weight issues, you shouldn't have to.




But imagine not needing it anymore? I now eat dessert as a special treat, not as a necessary end to every meal.

How did this happen? Well, processed foods are filled with sugar, and sugar is essentially empty calories. Not only that, but sugar is addictive. It isn't surprising that many meals are not satisfying, and leave you craving more sugar. Have you seen Super Size Me? Several days into a McDonalds only diet, Morgan Spurlock finds himself obsessively craving the food. Even though it appears that he is eating normal food, by the end of the month, he averaged over a pound of sugar per day!

Conclusion? Eat dessert once in a while because it's a tasty, decadent treat - not because you need it.

It's liberating - trust me.

 
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