Shocking News: Food Labels can be Misleading!

Thursday, September 4, 2008

Say it ain't so! Forbes says yes, it so. A few days ago they published this article entitled Nine Ways Food Labels Mislead. (They created a fun slide-show for those who prefer coffee table books to novels.)

But that's what I'm here for, to give you the highlights. Like this gem:
A 2006 study published in the American Journal of Preventive Medicine that examined 200 primary care patients' comprehension of food labels showed, for instance, that only 32% could correctly calculate the amount of carbohydrates in a 20-ounce bottle of soda with multiple servings.
This tells us three shocking things about primary care patients:
  1. They don't understand food labels.
  2. Their math skills are suspect.
  3. Apparently, some of them participate in studies.
But seriously, it should be no surprise that people don't fully understand labels (even non-primary care patients), and that manufacturers clearly manipulate serving sizes to make the numbers more palatable. The article does give great advice though: focus on the ingredients. 


(photo courtesy of Waldo Jaquith)

This is surprisingly easier than it seems. I should know, I've been an ingredient nazi for the last few weeks. If one brand of soy milk has 4 ingredients and the other has 3. Guess which one I go for? I pass on anything with ingredients that aren't clearly whole foods or spices. That eliminates pretty much everything with the letter Z.

Another example mentioned in the article: Sara Lee has a "whole grain" bread product that actually only contains 30% whole grains. Obviously, Sarah Lee's marketing efforts have clearly mislead consumers.

To make a long story short...

Ignore what it says on the front of the package. Then ignore what the nutrition label says. The list of ingredients, my friend, are where it's at.

At Least PETA is Good for Something: Wild-Mushroom Stroganoff

Monday, September 1, 2008

Somehow (don't ask), I stumbled across PETA's Vegetarian Starter Kit. I really don't pay any attention to their organization, it's a bit too extreme for my tastes. So aside from a bizarre collage of celebrities and some disturbing images of mistreated animals, you get to some tasty looking recipes. That is, if you didn't just lose your appetite. [Aside: Pamela Anderson spends her life as a piece of meat, but doesn't eat any? Is that irony?]

So, aside from a good chuckle, the starter kit was good for this awesome recipe for Wild Mushroom Stroganoff:



My local farmers market has some pretty rockin' mushrooms this time of year, and basically we went to the store for just a few items: mushroom gravy (which interestingly is interchanged with 4 cups sauce (espagnole) and vegetable stock on the website recipe), sour cream, and pasta (although many farmers markets sell pasta, Boulder's does not for some reason [9/11/08 Edit: They do now, on Saturdays only] ). Everything else is stuff you should be able to get at a farmer's market or spices that you may already have on hand.

Diagnosis? Awesome! Having tasted it before the sour cream went in, I'm not convinced it's a necessary addition. Once again: using real ingredients makes you a better chef overnight!

I wasn't sure if anyone cared about the specific meals I've been eating, so you can thank loyal reader Jess for this post!

Friday Interview: Alaine Janosy - Part 2

Friday, August 29, 2008

This is part 2 of my interview with Alaine Janosy. Follow this link to read Part 1.


TRE
: Excellent point. Seeing books like [In Defense of Food] on the best seller lists certainly indicates a lot of people are interested. For those people who have started the education process, what stops them from taking the next steps?


AJ: So I think that a lot of it has to do with money - like [Michael Pollan] says in the book, not everyone can afford to shop at the farmer's market. Also I think it has to do with the fact that it takes work and effort and time to eat this way, you cant just grab something quick, and many people, even after reading the books and maybe finding some truth in them, just cannot make what they eat important enough on their list of things to do in a day in order to make the transition.

Also, for you and me, we are single people (note: I'm actually not, but my wife and I are changing our eating habits together) making choices that really only affect us so it's easy, but based on how much of a hard time I used to give my mom, I'm sure a lot of parents just don't have the wherewithal to fight with their children over another thing because if someone cooking for an entire family decides to make this change they need to get everyone on board and that's a tough task - a worthwhile one in my opinion, but I can see why a lot of people wouldn't bother.

I also think the reason people have not adopted this way of eating is laziness. Americans are lazy, that's why we are so susceptible to diet trends - we want things to show us results right away, and eating this way is not easy. You have to be willing to commit and make the effort because it's not a short-term diet, and there is no magical result that suddenly happens (i.e. loose 50 lbs) so people don't want to invest the time in something that they have to commit to forever and cannot see the product of straight away.


TRE: I was hoping we'd get to money eventually. Michael Pollan reminds us that, as a percentage of income, we now spend half as much as we did 60 years ago (supporting article). So if long term health is a priority, we should be able to find a way, right? The trouble is that it takes decades to see the payoff of all the extra time and money spent. Which is why a lot of people still smoke. You don't smoke, do you?


AJ: Yes, I think that we need to reevaluate how we spend our money and put high quality food closer to the top of the list of expenses and spend a larger percentage of our salary on it. I mean, I think it's a little ridiculous that people have been so appalled by the fact that, because of the recent state of the economy, the price of food has increased. The rest of the world has always been forced to spend a fortune on food, and we're still not even close to what they spend, yet we are of the mindset that food should always be cheap, so when it's not, we become upset.

It's so interesting to see where as a population we place our priorities. I don't really think it's much of a stretch to see how this 'cheap food' mentality has created the primary health problem we are currently having in this country - obesity. And no, I don't smoke. Frankly I am thrilled to live in NYC where you basically cannot smoke anywhere except the sidewalk anymore.


TRE: Speaking of which, the New York City ban on trans-fats just recently went into effect. What are your thoughts on the government stepping in with regards to what we eat? It's not like people are dying from second hand trans-fat. Also, how does this affect you as a baker?


AJ: So in regards to trans-fats, in general I am not in favor of the government stepping in and making decisions for people, but is it possible that our eating habits have become so disastrous that they qualify as a country-wide epidemic? I don't really know, but I think a strong argument can be made that obesity has reached epidemic proportions, thus doing something like banning trans-fats might be called for.

I think the intention is good, but the end product will likely not really be what legislators are hoping. I think legislators believe that this ban will make the way city inhabitants and visitors eat more healthy overall. Although it is too soon to tell if this will be the end product, I think it is more likely that people will actually eat more fried food after the ban goes into effect, instead of less as legislators are hoping. People will rationalize that now that there are no trans-fats in their fried food, these foods no longer impose a negative impact on their overall health, thus they are fine to eat.

I actually think that people are more likely to be affected by the new city law that requires all fast food restaurants to post calorie counts for their food in plain sight of customers. I have seen this new law in effect at Starbucks and I think it is very powerful because social pressures will cause people to hesitate before ordering a beverage or food item that plainly says it has 800 or 900 calories per serving. People will frequently eat whatever they want in private, but in front of other people they will at least hesitate, if not avoid ordering such items all together. Putting numbers right in front of people's faces is a very powerful thing.

This does not really affect me when I'm baking because I have never baked with things that have trans-fats. As far as calorie counts, I think that people eat dessert because they are choosing to indulge. Now this does not mean that, everything considered, dessert has to be incredibly caloric, but in general you're not going to be eating a piece of cake if you're deep in calorie counting mode. When baking my philosophy is to use high quality, organic when possible, ingredients and give people something so delicious they won't regret the indulgence.


TRE: What made you decide to get into baking? It seems like the opposite of being a management consultant.


AJ: Baking is definitely the opposite of Management Consulting, so I guess it is an expression of another side of my personality. I think that I got into baking because it is an expression of my slightly artistic side. Baking is different from cooking in that it is very precise and measured. All of the ingredients need to be exact, you cannot just be free form tossing in a little of this or a little of that, as in cooking.

I suppose baking is like chemistry, and so while I consider it a bit of an expression of my more artistic side, in that I can create something beautiful that makes other people happy, it is still a logical thing for a type A personality like me to love, because it is so precise and controlled. I was also drawn to baking because unlike regular cooking/food - dessert is extra. It is not necessary for survival, but it does help people thrive.

Cooking is a necessity, but baking is love.

(brownies baked by Alaine for Saveur Magazine, photo by: Andre Baranowski)


TRE: Loving the things you spend your time on in life is so important to our happiness. Even if you eat only fast food, we spend so much of our lives eating that it makes a lot of sense to change the whole experience of eating from something utilitarian, into something that we love. If you could leave our readers with just one piece of advice, what would it be?


AJ: I think my one piece of advice would be to get back in touch with your food. I think that the disconnect between people and their food is a major cause of obesity, eating disorders, crazy diets, and other diseases that have become rampant in our country. People have begun to believe that food just naturally comes in a box ready to be popped in the microwave, and I really think that if people took the time to get to know their food again, these things would slowly begin to decrease.

There is nothing more wonderful than going to your local farmers market and walking around on a bright sunny morning seeing, touching, and smelling all the beautiful food. When you take the time to go and pick out your food, even if that means going to your local supermarket and picking up fresh food instead of something already in a box, and then prepare that food with your own hands, you are able to truly savor eating. This will help people to remember what food is always supposed to be, not just a thing that fuels your body, but a rich experience that feeds your soul.


The Reluctant Eater would like to thank Alaine Janosy for her wonderful insights. You can check out her in-progress website at: http://www.bakeordye.com/ or contact her via email at: alainejanosy@bakeordye.com

Go see: Heart & Soil, Sat night in Boulder

Thursday, August 28, 2008

The movie (which I haven't seen...yet) is playing as part of the Moondance International Film Festival in Boulder this weekend.


There are over 80 different movies playing over the course of the weekend, as the festival returns to Boulder after a two year stint in Los Angeles (but moved back because we're awesomer here!).

Synopsis:

'Heart & Soil' is a family documentary that clips along with the pace of barefoot children and frolicking livestock. The film takes us on a journey into the rich landscape and lives of farmers, and into the bustling energy of farmer's markets. The men & women farmers are an inspiration about cycles of life, and the importance of organic farming as a means toward better personal and planetary health. Pueblo Indians speak about their meaningful connection to the most important resources needed by all living things: clean air, clean water and clean soil. ‘Heart & Soil’ highlights the importance of small-scale farming as a means to cut down on fossil fuel usage, corporate take-over of our vital food supply, and as a means to strengthen communities.
If you're reading this blog, the movie will be right up your alley. More information can be found here. See you at the show!

Real Strawberries

Wednesday, August 27, 2008

So, those real strawberries that I talked about in this post? I finally got a picture of them:


It's just so crazy that what we've come to expect at the grocery store looks so different from a real strawberry. Without genetics. Without pesticides.

Another scary thing about supermarket fruit? It keeps forever. I just ate a farmer's market peach that had been in the refridgerator for a week. What was a tasty peach one week ago (I ate several the day I bought them), had become pretty worthless. Shouldn't it worry us that you can buy supermarket fruit and leave it sitting around for a week and it still tastes the same?

Local Events, coming to a venue near you

Monday, August 25, 2008

A great way to become more involved in your local food community is to attend local events. Want some examples?

My nearby Whole Foods was visited yesterday by the Farmers and Local Food Artisans Road Tour (I sadly could not attend). Here is the description:

Join Whole Foods Market as we celebrate our local Farmers and Food Artisans. We're committed to purchasing and consuming local foods and Whole Body items for our customers. about the diversity and quality of locally produced food. Meet local producers and growers and sample products over 30 local venders. Buy a local basket to help support our local agricultural charity, Boulder Growing Gardens. We'll have live music, Aztec dancing, culinary food demonstrations, face painters and more.
Whole Foods does a fantastic job of holding events of all types: tastings, cooking classes, local food showcases, etc. Find your nearest store, and see what is on the horizon.

Yaya Farm and Orchard in Boulder, has a Dinner Club where they feed you local food and give you a great excuse to talk to some of your local growers (they have an upcoming event in both September and October). Don't live in Boulder? Not a problem. Search around on the web and you will likely find something in your area.

For example, I just googled "local food events Milwaukee" and found this great page.

Unless you are already deeply immersed in the foodie culture, these are things you won't know about unless you take an active interest. And really, with the miracle of the internet, you can find the opportunities in just a few seconds. Good luck!

Anyone been to a local event recently that they thoroughly enjoyed? Tell us about it.

Friday Interview: Alaine Janosy - Part 1

Friday, August 22, 2008

Welcome to the very first installment of our weekly Friday interview series, where we talk to local (and non-local) food enthusiasts, cooks, producers, and more about the role that food plays in their lives. This week, we talk to Alaine Janosy, longtime baker and food enthusiast. Currently a Management Consultant in New York City, She has a Pastry and Baking Arts degree (with highest honors) from The Institute of Culinary Education in NYC.


TRE: So Alaine, first of all, I cannot thank you enough for recommending In Defense of Food. It essentially changed the way I will eat for the rest of my life. How did you get started down the path of seriously paying attention to kind you food you eat, beyond just looking at the nutritional facts?


AJ: Since I was little my mom always shopped at the local 'health food store.' This was the time when there was one health food store and it was super small and it carried weird things that no one else I knew ate. I actually just googled the store so I could remember the name of the place that she used to take me and I found this article that actually made me kind of sad even though I have not been to that store in years.

Even though I used to fight her on the health food store thing, I do remember the store very distinctly and the way it felt to be in there and the way it smelled. And I remember that we always used to get these when we would go shopping there - maybe not exactly health food, but they are amazingly delicious w/o being dairy - the mocha one is the best, hands down!

My mom was first diagnosed with breast cancer when I was about 5, and after that she became a vegetarian. From that point onward, the entire way my family ate changed. My mom was a big believer in taking personal initiative to keep herself healthy. After she finished chemo she started eating a lot healthier and exercising more. Since that change happened so early in my life, it is the primary way I remember eating and living. She did not force anyone else in my family to become vegetarian, and she still cooked some meat for me and my dad, but everything was made more healthfully and she started subscribing to cooking magazines like Cooking Light.

I remember as a kid always wishing that I had the kind of processed food that all my friends had - and although my mom didn't really deny me these things, she did try to encourage the eating of other things. Though I do have to admit when I went grocery shopping with her I would beg endlessly for Lucky Charms and eventually she would relent. But we did all these healthy things eating-wise that are trendy now, but were totally new age and super weird in the late 80s early 90s. We even belonged to a CSA . We would go and pick up our weekly share from a central location. This was also something I fought because I thought all the vegetables looked gross and I hated having to go with her and go through the bins and weigh out our share, especially in the winter. But in retrospect, all of these things made me the person that I am today in regards to eating.

For a majority of my life, the way I ate was governed by my mother and her 'new agey' ideas - which are now the super trendy way to be ironically. But I would say my own conscious food choices began in college, first by looking at nutrition labels more carefully, and then expanded to being aware of where my food is coming from and how it is made, and what is in it. I would say that my deep consciousness about food is rooted in the way my mother raised me, but I finally made the personal choice to embrace all the things she was trying to teach me when I moved to NYC and started fully controlling everything I ate, because I was routinely cooking for myself. For me, although I still eat meat, the way I choose to eat is not just about the food, it's a whole lifestyle.


TRE: I'm glad you brought that up. In Defense of Food mentions over and over how our eating habits are formed by our mothers and the prevailing nutritional wisdom of the era when they fed us as children. My parents tried to raise me vegetarian, but I was exposed to meat everywhere else, and eventually started asking for pasta sauce "the real way". But now we aren't being fed by our mothers anymore. It is hard enough to keep our own kitchens free of processed and unhealthy food, but the moment we step out, turn on the TV, or open a magazine, we get bombarded by an industrial food culture. How do you stay on track?


AJ: So, I'm totally no saint when it comes to staying on track. A couple of weekends ago I was at my friend's lake house for the weekend and they have every kind of processed food you could imagine from chips to candy to grilling items like hot dogs. Obviously, I didn't bring my own food for the weekend, so I ate what was there.

I feel like it's important that we make good choices about our food, but at the same time, I don't want to be the kind of person who is so regimented about it that I must bring my own food everywhere I go. I try to explain to the people around me why I eat the way I do, but at the end of the day sometimes I want Tostitos and when they're sitting right in front of me and everyone around me is eating them, I let myself indulge. My willpower is only so strong.

But allowing for these little indulgences and not making myself feel guilty about it makes it easier to eat the way I know I should be the majority of the time. It's the 90/10 rule...if you're conscious 90% of the time about what you're eating, the other 10% of the time you can allow for exceptions in social situations or when you go out to a restaurant.


TRE: How much do you pay attention to calories, carbs, fats, etc. vs. the general wholesomeness (and source) of the food? Does that change if you know you won't be able to cook the food yourself (like at a restaurant)?


AJ: So honestly, I really don't pay attention to calories/carbs/fats that much anymore. I mean I do still look out of habit, but I cook with a lot of olive oil and stuff and I eat ice cream and I drink 1% milk. I think the only thing that I'm still really calorie crazy about is beverages. I wont drink beverages that contain calories unless they are alcoholic (a little crazy, I know). This obviously means that I still drink diet soda. I cannot help it - I LOVE the way artificial sweetener tastes and I just cannot go back to regular soda. BUT, because I do try to limit my intake of such things, this non-caloric beverage obsession has forced me to drink water most of the time and I have stopped putting sweetener in my coffee.

I know that there are a lot of people who cut out whole food groups or eat less fat or less carbs or whatever, but I don't do any of that. Basically I try to eat more fruits and veggies - all purchased at the farmer's market. And other stuff that I eat - generally purchased at Trader Joe's - I read the ingredients label, not the nutrition label, to make a determination as to whether or not I'm okay with eating that thing.

This is a main point where a lot of people would disagree with me, but my primary focus is always 'eat REAL food' and the breakdown of nutrients within that food are SIGNIFICANTLY less important to me, if important at all. I guess in summary, my assumption is that if I'm eating a REAL food then it's wholesome - or as good as it's going to get - and it's especially wholesome when I know exactly where it came from and how it was raised. I try to stay away from pesticides and animals raised with hormones or antibiotics, but that's not always possible - i.e. when you're eating at a restaurant. If I'm making it at home it will never have hormones/antibiotics/pesticides.

But also, at the farmer's market, some farmers are not 'officially' organic because that certification comes from the government and it's expensive. It's really more important in my mind to talk to the farmer and find out how they raise their crops and animals. If you're okay with their practices then it doesn't really matter if they are 'officially' organic. I try to pick restaurants that are known for being healthy/organic/focused on local food and sustainability - but that's not always possible.

I don't ever eat anywhere that you would consider 'fastfood' though. After reading all this stuff I cannot even walk into McDonalds or the like. Another book you should read when you get a chance - although it's a little extreme: The Food Revolution: How Your Diet Can Help Save Your Life and Save the World. I like to read stuff like this to make myself think about what I agree with and what I don't.


TRE: It's inspiring to see that you still have plenty of options for eating "real food" even though New York City is so far removed from agriculture and farmland. You mentioned in your first response that eating healthy is "super trendy" now, but missed what I think is an important distinction. I would argue that the majority of the country's eating habits fall into one of two categories: "the industrial food chain" and "the diet culture". People either go for cheap, fast food (which generally means lots of sugars and empty calories), or they are victims of a culture that insists on counting ever calorie and gram of fat (which, in many cases, means eating a lot of foods with artificial ingredients). However, there are still fairly large eating subcultures that most people are not even aware of until they start taking an active interest. Once they start down the path, it can quickly feel like everyone is doing it. Thoughts?


AJ: Well I think, although NYC doesn't make you think of farm country, there is farm country in very close proximity. Hence, why we are able to have so many CSAs and such a robust farmer's market (the biggest one being Union Square, but there are also smaller ones throughout the city). I think that there is still a large segment of our population, probably the majority of our population, who fall into one of the 2 categories you named - especially since the diet industry and the fast food industry are 2 of the most profitable industries in our country.

I guess I am just spoiled because living in NYC I am surrounded by people who are more thoughtful about everything - or at least more exposed to what's new and trendy so they act like they are more thoughtful cause they are 'up' on stuff. I know most people are not as aware of what they put in their body as I am, but it is really uplifting to see that someone like Michael Pollan is able to get his books on the NY Times best seller's list for many many weeks - so at least even if people aren't making changes, they are taking the initiative to learn that there are other ways to do things and that perhaps the nutrition recommendations coming down from the govt or the latest diet book are not the end all be all of eating.

...

Read Part 2 of my interview with Alaine Janosy.

Aside from having baked for Saveur (in NYC) and Chez Sophie (in Saratoga Springs), she occasionally does pastries for weddings & birthday parties. She can be reached at: alainejanosy@bakeordye.com

 
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